Uplift

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Summary

Number of broadcasted spots	Time frame of impact	Sum of generated clicks within the impact time	General Uplift of click count within the impact time
266	10 min	945 332	3.2%

Impact Chart

Total Impact (Direct + SEA + SEO)

Total impact (Direct + SEA + SEO)
Impact Time	5 min	10 min	30 min
Uplift with Impact Time	4.2%	3.2%	1.2%

Data Table

Uplift
Time window	Total Clicks	SEA Clicks	SEO Clicks	Direct Clicks	Brand Clicks	Sum of sessions
5	4%	18%	17%	2%	18%	456 434
10	4%	18%	17%	2%	18%	456 434
30	4%	18%	17%	2%	18%	456 434

Uplift — details
Delay	Total Clicks	SEA Clicks	SEO Clicks	Direct Clicks	Brand Clicks	Ave. Total Clicks	Ave. SEA Clicks	Ave. SEO Clicks	Ave. Direct Clicks	Ave. Brand Clicks
-28	92 212	10 123	17	80 234	23 234
-27	92 212	10 123	17	80 234	23 234
-26	92 212	10 123	17	80 234	23 234
-25	92 212	10 123	17	80 234	23 234
-24	92 212	10 123	17	80 234	23 234
-23	92 212	10 123	17	80 234	23 234
-22	92 212	10 123	17	80 234	23 234
-21	92 212	10 123	17	80 234	23 234
-20	92 212	10 123	17	80 234	23 234
-19	92 212	10 123	17	80 234	23 234